Integrity: Demonstrating honesty, ethics, and transparency in all business practices. 

Innovation: Encouraging creative thinking, embracing new ideas, and fostering a culture of continuous improvement. 

Customer Focus: Prioritizing customer satisfaction, understanding their needs, and delivering exceptional service. 

Teamwork: Promoting collaboration, mutual support, and effective communication among employees. 

Excellence: Striving for high-quality work, setting ambitious goals, and continuously raising the bar. 

Accountability: Taking responsibility for actions, outcomes, and fulfilling commitments. 

Respect: Valuing diversity, treating all individuals with fairness, dignity, and empathy. 

Social Responsibility: Commitment to ethical and sustainable practices, contributing positively to communities and the environment. 

Adaptability: Embracing change, being agile, and continuously learning and evolving. 

Empowerment: Encouraging and enabling employees to take initiative, make decisions, and develop their skills.